Way back in 1986 there were four guys named Smiley, Pj, Dj Daddy & Dj Hype who had built a sound system called Heatwave. They broke into many buildings to start their own illegal raves. Smiley & Pj were rappers on the sound system but were also trying to get a record deal. No one would sign them up, and so they started their own label, Shut Up And Dance Music. The name coming from the title of one of the songs on their demo tape.
Their first release was a track titled 5,6,7,8 , which was sold straight out of the boot of Pj’s ford escort, with follow ups such as £10.00 To Get In , £20.00 To Get In , Lamborghini , & Derek Went Mad (Dance Before The Police Come-Album) which were all massive underground anthems. The follow up album Death Is Not The End contained such monsters as, Raving Im Raving & The Green Man . Success brought expansion, and expansion brought artist’s such as The Ragga Twins (Reggae Owes Me Money-Album), Nicolette (Now Is Early-Album) , Rum & Black (Without Ice-Album), Peter Bouncer, And Ad’e to name a few. All the above artist were produced by Shut Up & Dance (aka Smiley & Pj) and soon other artist were signed to the label who produced their own music. Codine , Mc Duke, Cedrick Winkelburger etc.
Smiley & Pj also started other labels, such as the Redlight label (Drum & Bass), Ruff Quality (Experimental Breaks), & the more recent New Deal Recordings which is a 2 Step/Garage breakbeat outlet responsible for such classics as True Vip & Holdtight.
The SUAD label being the foundation which holds it all together.
Having been Dj’ing for most of their lives, travelling the world on a regular basis, spreading their Shut up and dance sound and causing havoc on many dance floors across the globe, they found the label progressing and with it the music, Breakbeat is the music they both produce and play. With Smiley on the decks, & PJ on the mic. The mic being just as important as the tunes with both bringing the vibes and the atmosphere.
